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FREE MASTERCLASS ON MENTAL TOUGHNESS

BENEFITS

By focusing on brain training that fatigues the mind during workouts, athletes can prepare for real-world competition without risking injury or over training.

  • Improve Athletic Performance

  • Improve Mental Resilience

  • Improve Decision Making

  • Enhance Mind / Body Recovery

SEE HOW IT WORKS

Quick demo video of how the product works using our audio-based training system

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THE SCIENCE

First established in the landmark 2009 study,  brain endurance training has been shown in fMRI brain scans and numerous peer reviewed studies to improve athletic performance by targeting the part of the brain responsible for managing fatigue, decision making and the suppression of undesirable impulses aka will power.

Research done in 2015 showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain training group had a 3x improvement in time to exhaustion (TTE) than the control group (+126% compared to +42%) over a 12 week training period.

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WHAT ATHLETES AND COACHES ARE SAYING…

“If you’re just relying on trying to sharpen your mental game while you’re out training you might not always have the opportunity or you may wear your body down too much.  With the app it’s giving you a controlled environment and structure so that you can choose when you want to to add mental training to your workouts and you can do it as often as you’d like.“

Laura KlineElite Ultra Runner/Triathlete/Duathlete and Former World Duathlon Champion/2019/09/16/laura-kline/ – Read More

“As a triathlete so much of our races come down to mental toughness. Your training can go perfectly, but on race day there are endless variables – weather, mechanicals, nutrition issues, etc. Using Rewire is the best way to prepare for the mental toughness it takes to get through these issues. It’s such an easy and fun tool to use and adds that next level to triathlon training.”

Rebeccah WassnerThree-Time Winner of the New York City Triathlon and Former Member of the US National Team/2019/09/16/rebeccah-wassner/ – Read More

“With the athletes that I coach I’m always looking for things to not only increase their focus but also to pass the time while they are getting in those trainer miles. Rewire is perfect for that.”

Joe HolmesElite Road Racer for 20 Years and Cycling Coach/2019/09/16/joe-holmes/ – Read More
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NEURO-BUTTONS FOR BRAIN TRAINING

Rewire Fitness Brain Training Straps
  • Large Button Surface Area

  • Water and Sweat Proof

  • Bluetooth Low Energy Hardware

  • Lithium Rechargeable Battery

  • Pairs with mobile app to do brain training during workouts

  • Great ergonomics for cycling, running and other sports

BRAIN TRAINING MOBILE APP

  • SCIENTIFICALLY-PROVEN BRAIN ENDURANCE PROTOCOLS

  • Power-Based Training System

  • Support for Power Meters and HR Monitors

  • Physiological & Psychological Metrics

  • Real-Time Heads Up Display

  • Time Efficient

MINDSET RECOVERY SYSTEM

  • Scientifically-Proven Recovery Protocols

  • Wide Variety of Recovery Options

  • Positive Self-Talk Mantras

  • Physiological & Psychological Metrics

  • Mindset Training for Competition

  • Time Efficient

TAKE THE AFFIRMATION CHALLENGE

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Annual Subscription

  • Includes brain endurance and recovery protocols
  • Annual subscription
  • Brain training straps
  • Standard tax and shipping charges
  • Some other currencies accepted including (CAD, GBP, EUR & AUD)
  • Additional perks and rewards for founding members
  • Product availability:  Sept 2021
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Monthly Subscription

  • Includes brain endurance and recovery protocols
  • Monthly subscription option
  • Brain training straps
  • Standard tax and shipping charges
  • Some other currencies accepted including (CAD, GBP, EUR & AUD)
  • Additional perks and rewards for founding members
  • Product availability:  Sept 2021
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Hypothetical comparison of Aero Equipment vs. Potential Brain Training Performance Gains*

Seconds Saved Over 25 Miles / 60 min Time Trial

Sources:  Specialized Wind Tunnel Equipment Analysis, Aero is Everything  | Youtube series  | Staiano et al., 2015

*Hypothetical example, results may vary

**Staiano et al., 2015 showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain training group had a 3x improvement in time to exhaustion (TTE) over the control group improving by an average of 5 min in a 60 min time to exhaustion test.

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REWIRE BLOG

What is Athlete Burnout And How Do You Prevent It?

June 20, 2022/by Matthew Mace

Readiness Tracking: How and When to Use the Different Aspects of Rewire

June 14, 2022/by David Lipman

Neuro-Training: How and When to Use the Different Aspects of Rewire

June 14, 2022/by David Lipman

The Worst Habits for Your Brain

June 8, 2022/by Patricia
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Frequently asked questions (FAQs)

What science is behind Rewire?

Yes, first established in this landmark 2009 study,  brain endurance training (BET) has been shown in fMRI brain scans and numerous peer reviewed studies to improve athletic performance by targeting the part of the brain responsible for managing fatigue, decision making and the suppression of undesirable impulses aka will power. Research done in this 2015 study showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain training group had a 3x improvement in time to exhaustion (TTE) than the control group (+126% compared to +42%) over a 12 week training period.

How does the product work?

The product consists of a pair of wireless brain training straps that attach to the handlebars of your bike so that you can answer brain training questions while doing your normal indoor workout on the bike.  The brain training straps then pair with the Rewire Fitness app which has a variety of workouts across all training levels so that you can do brain training while doing your normal power-based structured indoor cycling workout.   Please Note: that the brain training straps have been designed to easily adapt to other sports beyond cycling which will be added over time.

When will I receive the product?

Our current estimation is based on our manufacturing partner timeline which is targeted to start in Fall 2021.   Please keep in mind that we are an early stage startup and there is certainly a chance we may experience unexpected delays.   That said, we will do our best to meet our target deadlines and will keep you informed with any changes to our schedule. You may also request a cancelation at any time by contacting our support team at:  [email protected]

Which sports are Rewire suitable for? (Or even beyond sports)

Our first release is focused first on brain training straps that support indoor cycling for competitive cyclists and triathletes but we have plans to expand to many other sports over time including running, strength training, rowing and select team sports.  Additionally the mental endurance recovery system may be used by anyone including non-athletes to help reduce stress, improve mental and physical recovery and reinforce a positive mindset. 

I’m a coach, can I track my athletes centrally using Rewire?

We have plans to provide a coaching portal to manage athletes but have not added this feature yet.   We do support full syncing with Strava and have plans to offer syncing with programs like TrainingPeaks in the near future.  We would also be happy to discuss bulk order discounts for your athletes. Please contact us if you would like to learn more about current and future options:  [email protected]

Which Heart Rate Monitors work with Rewire?

Polar H10 (Recommended)
Polar H9

Wahoo Tickr
Wahoo TickrX

Suunto Smart Sensor

Garmin HRM-DUAL

4iiii Viiiiva

This list is not exclusive and other Heart Rate Monitors may work with the Rewire system. Our system supports Bluetooth Heart Rate monitors with the standard Heart Rate GATT specification. Please contact your Heart Rate Monitor manufacturer to confirm compatibility.

Which Power Meters work with Rewire?

The Rewire system supports most Bluetooth enabled standard power meters using the following protocols “Fitness Machine Bluetooth Standard” or “Cycling Power Bluetooth Standard”.  This represents the majority of power meters that are part of the bike as well as most that are part of an indoor training system like Wahoo, Kinetic etc.  Please contact our support team if you have any other questions about power meter compatibility:  [email protected]

Additionally, we can recommend a solution for ANT only devices that creates a Bluetooth bridge to the Rewire device called Cable which can be found here: https://npe-inc.com/cableinfo/.   

What is your cancelation / refund policy?

You may cancel your subscription within the first 30 days for a full refund.   For annual and 3 payment option subscribers after the first 30 days you may also cancel at any time however you will not be eligible for a partial refund based on the remaining balance of your annual subscription.

What are the system requirements for using Rewire?

  • iPhone/iPad device running iOS 11.4 or later 
  • Android phone or tablet device running Android 5.0 or later
  • Power Meters: Most Bluetooth enabled power meters (compliant with either “Fitness Machine Bluetooth Standard” or “Cycling Power Bluetooth Standard”)
  • Heart Rate Straps: Most Bluetooth heart rate straps using (compliant with “Heart Rate Service Standard”)

Please don’t hesitate to reach out to our support team if you have specific capability questions:  [email protected]

Other Questions? Contact our support team here

Please contact our support if you have any questions or concerns:  [email protected]

READ MORE ABOUT THE PRODUCT
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REWIRE YOUR MINDSET WILLPOWER MENTAL TOUGHNESS PERCEPTION OF EFFORT ENDURANCE MENTAL FOCUS ATHLETIC PERFORMANCE

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Media Demo Account

Please fill out this form to receive access to our media demo account. Please note that the account provided is a demo account with the normal calibration 4 day period bypassed for media demonstration purposes. This means that the data provided will not be a true reflection of your Readiness state since it has not been calibrated to you. If you would like a normal account please email: [email protected]
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Demo Account(Required)
The account provided is a demo account with the normal calibration 4 day period bypassed for media demonstration purposes. This means that the data provided will not be a true reflection of your Readiness state since it has not been calibrated to you.

If you would like a normal account please email: [email protected]
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