Effective date: Oct 28th, 2021

Rewire Fitness, Inc. (“us”, “we”, or “our”), together with our affiliates, operates the Rewire Fitness mobile application (hereinafter referred to as the “Service”).

This page (the “Privacy Policy”) informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.

This Privacy Policy supplements and forms a part of our Terms and Conditions for use of our Service. We use your data to provide and to improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.


  • ServiceService is the Rewire Fitness mobile application, website, Rewire social media accounts, online courses and message boards, online dashboard and digital content operated by Rewire Fitness, Inc.
  • Personal DataPersonal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession) and that comes into our possession through use of the Service.
  • Usage DataUsage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • CookiesCookies are small files stored on your device (computer or mobile device).
  • Data ControllerData Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any Personal Data  are, or are to be, processed. For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
  • Data Processors (or Service Providers)Data Processor (or Service Provider) means any natural or legal person who processes Personal Data on behalf of the Data Controller. We may use the services of various Service Providers in order to process your Personal Data more effectively.
  • Data Subject (or User)Data Subject is any living individual who is using our Service and is the subject of Personal Data.


We collect several different types of information for various purposes to provide and to improve our Service to you. The type of data that we collect, our relationship with the Personal Data, and your relationship with the Personal Data may vary based on applicable law. For instance, if you are a resident of California, or if you live in the European Economic Area (“EEA”), you may have certain rights to the Personal Data. We describe these rights and these variations in this Privacy Policy.

Types of Personal Data Collected

Contact Data

While using our Service, we may ask you to provide us with certain Personal Data that can be used to contact or to identify you. Personal Data collected in this way may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City, Country

We may use your Personal Data to contact you with newsletters, marketing or promotional materials, online courses, surveys and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Health and Fitness Data

While using our Service, we may ask you to provide us with certain health and fitness data in order to provide you with personalized features and performance-related metrics, which may include but is not limited to:

  • Birthday
  • Height
  • Weight
  • Sleep data (Including wake up time, time asleep, REM & deep sleep)
  • Functional Threshold Power (FTP)
  • Lactate Threshold Heart Rate (LTHR)
  • Heart Rate data such as max heart rate, average heart rate, resting heart rate and heart rate variability
  • Your chosen or preferred sports
  • Weekly mental load
  • Cognitive readiness measures (such as reaction time, lapses, misses and mental load)
  • Physical readiness measures (such as training Load and muscle Soreness)
  • Emotional readiness measures (such as subjective ratings of rest, readiness, frustration and stress)
  • Neuro-Training performance data (such as reaction time or accuracy)
  • Recovery performance data (such as subjective improvement)
  • Subjective performance measures (such as rating of perceived exertion)
  • Physical performance measures (such as power and heart rate)
  • Workout data (such as workout duration, intensity, distance completed, number of workouts completed)

Health and fitness data which may be imported automatically through service that you choose to connect with in the Rewire system such as Strava, Apple Health, Google Fit, Oura Ring and other services that capture health and fitness data. (We encourage you to consult the Terms of Use and Privacy Policies of the service that you use to understand how they use your data and what rights you may have.)

Communications to Us

Usage Data

When you access the Service with a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, GPS location and other diagnostic data (“Usage Data”).

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as GPS, beacons, tags and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies.We use Session Cookies to operate our Service.
  • Preference Cookies.We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies.We use Security Cookies for security purposes.


Rewire Fitness, Inc. uses the collected Personal Data for various purposes:

  • To provide and maintain our Service
  • To manage and support your use of our Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of and interest in our Service
  • To develop new products for our Service
  • To detect, prevent and address technical issues
  • To verify account access
  • To provide you by email or text message with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information


If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

We may process your Personal Data because:

  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • For payment processing purposes
  • To comply with the law


We will retain your Personal Data only for as long as you use our Services or as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and/or to enforce our legal agreements and policies.

Rewire Fitness, Inc. will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

When we no longer are required to retain Personal Data, we will destroy, erase, or de-identify that data in compliance with data retention policies and applicable law.


Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.


Business Partners and Service Providers

We may share your Personal Data with our business partners and affiliates who support the Service or with whom we may jointly offer products and services, or whose products and services we believe may be of interest to you.  At your request, and with your express consent, we may share certain specified Personal Data with registered fitness coaches who will review and analyze certain Personal Data in furtherance of services that you choose.

We may share your Personal Data with vendors and service providers to support the Service and to carry out business functions, including payment processing and data support. Please see below under “Service Providers” for further information.

Our policy is to enter into agreements with these third parties that prohibit further use or disclosure of Personal Data and that ensure adequate protections in place in compliance with applicable law.

Business Transaction

If Rewire Fitness, Inc. is involved in a merger, acquisition, reorganization, bankruptcy, receivership, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Disclosure for Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal Requirements

We may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Rewire Fitness, Inc.
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability


The security of your Personal Data is important to us. We undertake measures to help ensure security of that data, reasonable and appropriate administrative, technical, and physical security measures to protect against the loss, misuse or alteration of Personal Data. But remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.


We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.


If you are a resident of the European Economic Area (EEA) or California, you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you.Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification.You have the right to have your information corrected if that information is inaccurate or incomplete.
  • The right to object.You have the right to object to our processing of your Personal Data.
  • The right of restriction.You have the right to request that we restrict the processing of your personal information.
  • The right to data portability.You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent.You also have the right to withdraw your consent at any time where Rewire Fitness, Inc. relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the EEA if you are an EEA resident or the California Attorney General’s Office if you are a California resident.


We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google AnalyticsGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You may opt-out of certain Google Analytics features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • FirebaseFirebase is analytics service provided by Google Inc. You may opt-out of certain Firebase features through your mobile device settings, such as your device advertising settings or by following the instructions provided by Google in their Privacy Policy: We also encourage you to review the Google’s policy for safeguarding your data: For more information on what type of information Firebase collects, please visit the Google Privacy & Terms web page:
  • AppsFlyer We use AppsFlyer for attribution analytics. AppsFlyer does not combine the collected non-personal data with any other data that would enable AppsFlyer to personally identify the user. In connection with this service, we may collect, process and use certain non-personal and personal data from the users of these mobile apps, as further described hereafter: Anonymized (hashed) IP address, Anonymous identifiers such as the ID for Advertising for iOS (IDFA), Google Advertising ID or similar identifiers, Installation and first opening of an app on your mobile device, User interactions within an app (e.g. in-app purchases, registration), Information regarding which advertisements the user has seen or clicked on. AppsFlyer does not combine the collected non-personal data with any other data that would enable AppsFlyer to personally identify the user. You can find out more about AppsFlyer privacy here:

Behavioral Remarketing

We use remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.


We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:


Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.


We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.


If you have any questions about this Privacy Policy, please contact us: