Brain Training for Athletes

Got Mental Toughness?

Based on 10 years of research, this brain training system will change the way you train.

THE SCIENCE

First established in the landmark 2009 study, brain endurance training (BET) has been shown in fMRI brain scans and numerous peer reviewed studies to improve athletic performance by targeting the part of the brain responsible for managing fatigue, decision making and the suppression of undesirable impulses aka will power.

Research done in 2015 by Rewire’s scientific advisor, Walter Staiano showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain training group had a 3x improvement in time to exhaustion (TTE) than the control group (+126% compared to +42%) over a 12 week training period.

VIEW MORE STUDIES

WHAT ATHLETES AND COACHES ARE SAYING…

“If you’re just relying on trying to sharpen your mental game while you’re out training you might not always have the opportunity or you may wear your body down too much. With the app it’s giving you a controlled environment and structure so that you can choose when you want to to add mental training to your workouts and you can do it as often as you’d like.“

Laura KlineElite Ultra Runner/Triathlete/Duathlete and Former World Duathlon Champion – Read More

“As a triathlete so much of our races come down to mental toughness. Your training can go perfectly, but on race day there are endless variables – weather, mechanicals, nutrition issues, etc. Using Rewire is the best way to prepare for the mental toughness it takes to get through these issues. It’s such an easy and fun tool to use and adds that next level to triathlon training.”

Rebeccah WassnerThree-Time Winner of the New York City Triathlon and Former Member of the US National Team – Read More

“With the athletes that I coach I’m always looking for things to not only increase their focus but also to pass the time while they are getting in those trainer miles. Rewire is perfect for that.”

Joe HolmesElite Road Racer for 20 Years and Cycling Coach – Read More

THE BRAIN TRAINING HARDWARE

Large Button Surface Area
Water and Sweat Proof
Bluetooth Low Energy Hardware
Lithium Rechargeable Battery
Silicone Strap with Light Texture
Great ergonomics for cycling, running and other sports

BRAIN ENDURANCE TRAINING SYSTEM

SCIENTIFICALLY-PROVEN BRAIN ENDURANCE PROTOCOLS
Power-Based Training System
Support for Power Meters and HR Monitors
Physiological & Psychological Metrics
Real-Time Heads Up Display
Time Efficient

MINDSET RECOVERY SYSTEM

Scientifically-Proven Recovery Protocols
Wide Variety of Recovery Options
Positive Self-Talk Mantras
Physiological & Psychological Metrics
Mindset Training for Competition
Time Efficient

Hypothetical comparison of Aero Equipment vs. Potential Brain Training Performance Gains*

Seconds Saved Over 25 Miles / 60 min Time Trial

Sources: Specialized Wind Tunnel Equipment Analysis, Aero is Everything | Youtube series | Staiano et al., 2015

*Hypothetical example, results may vary

**Staiano et al., 2015 showed that brain training is highly effective in improving endurance performance when combined with traditional physical training. Those in the brain training group had a 3x improvement in time to exhaustion (TTE) over the control group improving by an average of 5 min in a 60 min time to exhaustion test.

WHAT ATHLETES AND COACHES ARE SAYING…

“If you’re just relying on trying to sharpen your mental game while you’re out training you might not always have the opportunity or you may wear your body down too much. With the app it’s giving you a controlled environment and structure so that you can choose when you want to to add mental training to your workouts and you can do it as often as you’d like.“

Laura KlineElite Ultra Runner/Triathlete/Duathlete and Former World Duathlon Champion – Read More

“As a triathlete so much of our races come down to mental toughness. Your training can go perfectly, but on race day there are endless variables – weather, mechanicals, nutrition issues, etc. Using Rewire is the best way to prepare for the mental toughness it takes to get through these issues. It’s such an easy and fun tool to use and adds that next level to triathlon training.”

Rebeccah WassnerThree-Time Winner of the New York City Triathlon and Former Member of the US National Team – Read More

“With the athletes that I coach I’m always looking for things to not only increase their focus but also to pass the time while they are getting in those trainer miles. Rewire is perfect for that.”

Joe HolmesElite Road Racer for 20 Years and Cycling Coach – Read More

HOW IT WORKS

1. BRAIN TRAINING PROTOCOL

The brain training protocol used by Rewire has been shown in 10 years of scientific research to reduce an athlete’s perceived level of exertion thereby increasing physical performance and mental toughness over time.

2. WIRELESS BRAIN TRAINING STRAPS

The Rewire brain training wireless straps attach to the handlebars of your bike during indoor training. Using these straps in conjunction with the Rewire app allows you to do both mental and physical workouts at the same time.

3. THE REWIRE CYCLING TRAINING APP

The Rewire app combines power-based structured training with mental fatigue training to provide the right mix of mental and physical stimuli in a single workout. Reduce perception of effort, increase focus and improve mental toughness.

Frequently asked questions

What kinds of athletes can use Rewire?

The first release of the product will be focused on a solution for competitive cyclists and runners including triathletes, road and mountain bike racers, ultra and marathon running. We plan to expand to other sports over time including: rowing, strength training, rugby, soccer, boxing, swimming and more.

When will the Rewire system be available?

The product is currently in a second round of athlete beta testing and the manufacturing process will be starting this winter (2019). The first release targeted for endurance athletes with support for competitive cyclists and triathletes will be available by April 2020. Additional sports will be added over time.

Can I participate in athlete beta testing?

Due to high demand we only have limited spots available for athlete beta testing. Interested? Submit an application

Will a pre-order option be available?

Yes, please stay tuned for pre-order information coming soon. We also suggest that you sign-up to our newsletter for important product updates and pre-order discounts.

WHAT ATHLETES AND COACHES ARE SAYING…

“If you’re just relying on trying to sharpen your mental game while you’re out training you might not always have the opportunity or you may wear your body down too much. With the app it’s giving you a controlled environment and structure so that you can choose when you want to to add mental training to your workouts and you can do it as often as you’d like.“

Laura KlineElite Ultra Runner/Triathlete/Duathlete and Former World Duathlon Champion – Read More

“As a triathlete so much of our races come down to mental toughness. Your training can go perfectly, but on race day there are endless variables – weather, mechanicals, nutrition issues, etc. Using Rewire is the best way to prepare for the mental toughness it takes to get through these issues. It’s such an easy and fun tool to use and adds that next level to triathlon training.”

Rebeccah WassnerThree-Time Winner of the New York City Triathlon and Former Member of the US National Team – Read More

“With the athletes that I coach I’m always looking for things to not only increase their focus but also to pass the time while they are getting in those trainer miles. Rewire is perfect for that.”

Joe HolmesElite Road Racer for 20 Years and Cycling Coach – Read More

HOW IT WORKS

1. BRAIN TRAINING PROTOCOL

The brain training protocol used by Rewire has been shown in 10 years of scientific research to reduce an athlete’s perceived level of exertion thereby increasing physical performance and mental toughness over time.

2. WIRELESS BRAIN TRAINING STRAPS

The Rewire brain training wireless straps attach to the handlebars of your bike during indoor training. Using these straps in conjunction with the Rewire app allows you to do both mental and physical workouts at the same time.

3. THE REWIRE CYCLING TRAINING APP

The Rewire app combines power-based structured training with mental fatigue training to provide the right mix of mental and physical stimuli in a single workout. Reduce perception of effort, increase focus and improve mental toughness.

Frequently asked questions

What kinds of athletes can use Rewire?

The first release of the product will be focused on a solution for competitive cyclists and runners including triathletes, road and mountain bike racers, ultra and marathon running. We plan to expand to other sports over time including: rowing, strength training, rugby, soccer, boxing, swimming and more.

When will the Rewire system be available?

The product is currently in a second round of athlete beta testing and the manufacturing process will be starting this winter (2019). The first release targeted for endurance athletes with support for competitive cyclists and triathletes will be available by April 2020. Additional sports will be added over time.

Can I participate in athlete beta testing?

Due to high demand we only have limited spots available for athlete beta testing. Interested? Submit an application

Will a pre-order option be available?

Yes, please stay tuned for pre-order information coming soon. We also suggest that you sign-up to our newsletter for important product updates and pre-order discounts.

Got Mental Toughness?

THE SCIENCE

WHAT ATHLETES AND COACHES ARE SAYING…

THE BRAIN TRAINING HARDWARE

BRAIN ENDURANCE TRAINING SYSTEM

MINDSET RECOVERY SYSTEM

Hypothetical comparison of Aero Equipment vs. Potential Brain Training Performance Gains*

REWIRE YOUR MINDSET WILLPOWER MENTAL TOUGHNESS PERCEPTION OF EFFORT ENDURANCE MENTAL FOCUS ATHLETIC PERFORMANCE

WHAT ATHLETES AND COACHES ARE SAYING…

HOW IT WORKS

Frequently asked questions

What kinds of athletes can use Rewire?

When will the Rewire system be available?

Can I participate in athlete beta testing?

Will a pre-order option be available?

Rewire Media

REWIRE YOUR MIND WILLPOWER MENTAL TOUGHNESS PERCEPTION OF EFFORT ENDURANCE MENTAL FOCUS ATHLETIC PERFORMANCE

WHAT ATHLETES AND COACHES ARE SAYING…

HOW IT WORKS

Frequently asked questions

What kinds of athletes can use Rewire?

When will the Rewire system be available?

Can I participate in athlete beta testing?

Will a pre-order option be available?

Rewire Media

REWIRE YOUR MIND WILLPOWER MENTAL TOUGHNESS PERCEPTION OF EFFORT ENDURANCE MENTAL FOCUS ATHLETIC PERFORMANCE