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Overview of Rewire’s Neuro-Training System

What is Neuro-Training?

Neuro-Training is cognitive training that involves mentally fatiguing activities to induce mental fatigue to help augment training stimulus and build more resilience.  The traditional way of building mental resilience and grit is to push your body very hard during training, hoping for a side effect that translates to more resilience. The problem is that while this works initially it has diminishing returns over time and can lead to burnout and injury as you will need to continually push yourself harder and harder to realize some form of benefit. Neuro-training is a direct path to mental resilience and targets the specific area of the brain responsible for goal driven behavior, sustained attention and the perception of effort. Neuro-training allows to you to layer on additional cognitive load without the negative consequences or risk of injury from over training. Learn More

How it Works

The Rewire system allows you to perform neuro-training before, during and after workouts using the built-in cognitive training system in the Rewire app in combination with the patented Neuro-Training hardware (only needed for brain training while working out). The most common response inhibition test is called the Stroop test where the subject tries to match the ink color (large word) with the matching word meaning (small word).

(On Left) example of neuro-training workout | (On Right) example of neuro-training Stroop task

How Does the Neuro-Training Hardware Work?

The neuro-training hardware consists of patented ergonomically designed buttons and straps that allow you to perform audio and visual based brain training tasks while working out. This first-to-market innovation enables a brand new way to train both the mind and body at the same time.

Running Example

Cycling Example (For Indoor Use Only)

Features of the Neuro Performance System

  • Neuro-Training hardware consisting of ergonomically designed buttons and straps, wireless Bluetooth technology with rechargeable batteries
  • Library of neuro-training workouts that can be done before, during and after workouts
  • Connects with standard power meters and heart rate monitors to track physical performance
  • Audio and visual-Based neuro-training
  • Voice controls (audio only neuro-training)
  • Comprehensive training analytics for cognitive and physical analysis over time
  • Custom workout builder for creating workouts for a variety of different sports including:
    • Cycling (indoor use only)
    • Duathlon
    • Functional Fitness
    • Flexibility Training
    • Powerlifting
    • Running
    • Triathlon
    • Walking
    • Weightlifting
    • Yoga
    • And More
Custom workout builder for creating mental and physical workouts

What is the Science Behind Neuro-Training?

The science of brain endurance training (BET) was first established in 2009 and has been validated across a variety of different sports. As validated in the lab and numerous peer reviewed studies, BET works by targeting the anterior cingluate cortex (ACC) with a specific type of cognitive task called response inhibition i.e. impulse control tasks.

The anterior cingulate cortex (ACC) is the frontal part of the cingulate cortex that resembles a “collar” surrounding the frontal part of the corpus callosum

Many studies attribute specific functions such as error detection, anticipation of tasks, attention, motivation, and modulation of emotional responses to the ACC.  In the landmark study in 2009 and subsequent studies, scientist proved that the ACC is also responsible for managing the perception of effort which has been shown to be a limiter to athletic performance when this part of the brain is fatigued during challenging physical and mental efforts.

These response inhibitory tasks such as Stroop taskgo/no-go and others add more cognitive load to the brain creating an adaptation overtime that translates to a greater level mental resilience translating to improved physical performance when an athlete is under mental and physical stress

What Athletes & Coaches Are Saying

“As a professional athlete, I’ve known firsthand the importance of training the mind and body to push the limits of performance. Rewire’s latest platform makes mental strength training more accessible to athletes everywhere with easy-to-use tools to help them reach their goals.”

Kyle Korver NBA All-Star & Director of Player Affairs and Development for the Atlanta Hawks

“I have been using the app for a few months. It has helped me set the proper mindset before workouts, disconnect before bedtime, and gauge my mental readiness on a daily basis. I have also been enjoying working on the Neuro-Training component during some of my indoor rides.”

Matt Hanson Professional Triathlete and Coach

“With the app it’s giving you a controlled environment and structure so that you can choose when you want to to add mental training to your workouts and you can do it as often as you’d like.“

Laura Kline Elite Ultra Runner & Endurance Athlete

“Mental health and strength is so super powerful, but despite that, athletes rarely train it. With Rewire Fitness there is a new platform where it’s accessible and easy to train.”

Marc Anthony Klok Professional Footballer | Liga 1 club Persib Bandung and the Indonesia national team

Neuro-Training Sports Examples

These examples are to give some idea of how one may fit neuro-training into fairly standard weekly plans and periodisation models for the given example scenario. These are not exhaustive but aim to put some paradigm and context to the above information. 


Endurance Athlete

  • More neuro-training in base building, off-season and pre-season phases and less in-season.
  • Try to avoid neuro-training before key workouts and races. 
  • Good times for neuro-training: during or around easy volume (60-90mins Zone 2 of a 5-zone model for instance). 

Team Sport Athlete

  • More neuro-training in base building, off-season and pre-season phases and less in-season.
  • Try to avoid neuro-training before skill training and game days.  
  • Good times for neuro-training: Conditioning days, easy lifting days, rest days. 

Strength Sport Athlete

  • More neuro-training in base building, off-season and pre-season phases and less in-season.
  • Try to avoid neuro-training before technically challenging days, key sessions and competition days.  
  • Good times for neuro-training: Conditioning days, easy lifting days, rest days.

Ready to Change the Way You Train?

Level-up your mental and physical performance by ordering Rewire’s Neuro Performance System today (available while supplies last).

Exclusive Offer to Become a Founding Investor of Rewire Fitness

Exclusive Offer to Our Rewire Community

We’re offering our Rewire community an exclusive opportunity to invest in the Rewire business and become a founding investor this month (October 2022).

Market Trends
When it comes to investing they say timing is everything and this is literally the perfect time to consider investing in Rewire. The mindful movement trend has become a $29 Billion dollar market with brands like Nike, Under Armour, Hyperice, Therabody, Othership, Breathwork and others doubling down on the “Mental Fitness” category. Rewire Fitness is the first to market, patented solution that provides holistic readiness, mindset recovery and resilience training for athletes using evidence based solutions from neuroscience, NASA, the military and sports science. According to the research group Mintel, mental and emotional well being is now the #1 reason for exercising and with athlete burnout and overtraining on the rise, the Rewire solution needs to be in the hands of athletes all around the world.


How will Funding be Used?
This funding will go directly into continuing the mission of helping athletes around the world by supporting the ongoing development of new product features, the launch of our new Teams product and Neuro-Training hardware.


“Rewire is a product built by athletes for athletes. Our mission is to help you reach your full potential and avoid burnout by providing tools that improve mindset, readiness and resilience. We have a market-leading product with deep IP that harnesses the best science and technology to help athletes and teams around the world. We hear from many of you every day about how helpful Rewire is to your performance and well-being. This keeps us constantly inspired and motivated to continually improve the product. We also have a fantastic group of investors, advisors, and partners who love what we’re doing and believe in our mission. If you feel the same about what we’re doing please join us in becoming a founding investor of Rewire Fitness.”

Sun Sachs, CEO & Co-Founder, Rewire Fitness

Company Facts

  • Rewire holds a U.S. Patent with international patents pending
  • Prior funding rounds included investments from sports brands and athletes including Under Armour and notable pro athletes such as NBA All-Star, Kyle Korver & 7 other professional athletes from around the World
  • Rewire created an advisory board with notable scientists, human performance experts and athletes in Sept 2021
  • Techstars Sports Accelerator Alumni (Q2 2022)
  • Rewire launched a closed beta program for teams and coaches in Jan 2022 which is set to launch in Nov 2022
  • Rewire’s first-to-market neuro-training system hardware is launching in Dec 2022

Requirements of Investors

  • At this time we can only receive investments from accredited investors
  • Minimum investment amount: $5,000 USD

Investment Terms

Rewire is raising $250,000 on a SAFE note with a $8M Post
No additional terms, discounts or incentives are being offered at this time


Offer Ends on October 31st, 2022
If you feel strongly about what we’re doing and would like to learn more about becoming a founding investor in the Rewire business please reach out to us as soon as possible as this opportunity will no longer be available beyond this month (Ends on October, 31st 2022). [email protected]

4 Ways to Boost Mental Fitness

1. Mindfulness

Practicing mindfulness is a great way to build mental fitness because it means tuning in to our bodies. The real skill we are trying to develop here is the ability to notice when our thoughts distract us in order to build awareness of the world around us.

Integrating a mindfulness session into our daily routine can help as regularly train our mental fitness. Find what works best for you! Whether that be a quiet five minutes of box breathing with Rewire or half an hour of deep meditation.

Regular mindfulness practice can increase our awareness, which in turn allows us to increase our willpower and build our mental fitness.

2. Physical exercise

Similar to how mindfulness can relax our body, working out can relax our mind. Exercise is a great way to relieve stress and reduce tension, like these hip mobility exercises.

Since the mind and the body are interconnected, training the body and focusing on building cognitive resilience can help us improve our mental fitness.

The Rewire App offers different sessions that can help you achieve a wide range of goals. For example, the pre-workout priming sessions are designed to enhance your workout by priming you for optimal performance.

3. Diet and hydration

Eating the right foods and making sure we get enough water is especially important to ensure our minds and bodies receive the nutrients and energy they need to reach optimal physical and mental fitness.

Check out our article on the foods to fight fatigue.

4. Awareness

Training our mental fitness is key to establishing a strong mental health foundation. To achieve optimal health, both physical awareness and mental awareness are important.

Both training and recovery are important for the mind as a high-level holistic approach to mental fitness.

When we are aware of the challenges that face us, body and mind, we can equip ourselves with the right tools to support us. Building mental fitness means we are fit to face these challenges and being aware of our readiness to face them is essential for a successful outcome.

Rewire’s Readiness Assessment is an easy way to add value to your morning routine.

Feeling strong? Rewire will push you beyond what you think you are capable of.

Feeling drained? Rewire will create a personalized Mindset Recovery session for you.

Give these a try to boost your mental fitness:

1. Set your intentions – build on your mindfulness and awareness by creating intention.

You identified that you feel overwhelmed at the beginning of the day? Sit yourself down in a calm environment and write down your to-do list, prioritize, and then complete something small. This will allow you to get the ball rolling and start your day on a positive note.

2. Social interaction – building and maintaining meaningful relationships helps grounds us, secure our values, and build a supportive network.

Meeting new people and exploring different cultures is a valuable way to expand both our social circle and challenge our thoughts and beliefs.

3. Step out of your comfort zone and try something new – what about giving Rewire a try? Improve your mental fitness and build mental resilience with the Rewire App. Start free today!

Get Free Access Today!

Join Our Community Today!

Mental Fitness Q&A

What is mental fitness?

Let’s think about it this way –

If physical fitness is a state of health and well-being, particularly the ability to perform physically, then mental fitness is a state of health and well-being that allows us to perform well mentally (how we think, behave, and feel).

Just like we exercise to train our bodies, it’s important to make sure our minds are in good shape too.

Mental fitness trains our mind to respond to situations better. When we complete challenging tasks or think critically, we engage our minds and therefore improve our mental fitness in such a way that we increase our willpower and expand our mental dexterity (the ability to be flexible in our thoughts).

Why is mental fitness important?

Mental fitness is often overlooked as it is not something we can see, touch, or measure like physical fitness. When we’re mentally fit, we interact differently with the world around us.

When we have a higher state of mental fitness, we are ‘fit’ to complete our daily tasks and enjoy what life has to offer. When we are fit mentally, we are able to understand and respond to social and emotional challenges instead of passively reacting.

Optimal mental fitness can:

  • Decrease stress
  • Increase positive emotions
  • Improve sleep
  • Create a sense of achievement
  • Improve cognitive function
  • Increase confidence

Users of Rewire have reported being 55.6% less stressed since using the app!

What is the difference between mental health and mental fitness?

Mental health is a spectrum of our emotional well-being and therefore everyone who has a mind has mental health.

When we see mental health as a state of being, then mental fitness is how we act and react within that state.

Mental fitness is about growth. Regardless of where you are on the spectrum of mental health, you can improve your state of emotional well-being.

How can I practice mental fitness?

1. Think critically.

Challenge the mind and build resilience through engagement.

One way to do this is with Neuro-Training. The science behind Neuro-Training is a protocol called Brain Endurance Training (BET) which has been proven to improve athletic performance by targeting the part of the brain responsible for managing fatigue and willpower. The Rewire App has three different types of Neuro-Training sessions depending on your readiness to train.

Check out our article on Neuro-Training for more information.

2. Strengthen the mind/body connection.

Since our physical and mental fitness are so closely linked, improving our awareness of the mind/body connection can help us build cognitive resilience and mental willpower.

Rewire’s Readiness Assessment measures your readiness to perform, including cognitive, emotional, and physical elements. The assessment is used to assess your areas of need and provide a personalized recovery program to ensure a holistic approach to physical and mental fitness.

3. Practice mindfulness.

Being able to notice when our thoughts distract us is a powerful tool in building mental fitness.

Ways to improve mental fitness in your everyday life:

  • Focus on one task at a time
  • Increase positive self-talk
  • Try something new
  • Make Rewire part of your routine

Are you ready to try something new? Why not Rewire?

With the Rewire App, you can train both your body and your mind. The integrated resilience training system uses protocols from NASA, the Navy SEALS, and Neuroscientists to help you optimize your performance every day.

Join for Free Today!

Join Our Community Today!

Naomi Osaka: Mental Health Journey

Since withdrawing from the French Open in 2021 due to mental health reasons, professional tennis player Naomi Osaka has become an icon in the fight for raising awareness of mental health issues in the professional sports world.

In the 2018 US Open, Osaka defeated Serena Williams, a top American professional tennis player, and won her first slam title. Osaka has stated that she suffered bouts of depression since the win and talking to the media triggered her social anxiety. Because she skipped the press conference after her first-round victory, the tennis star was fined $15.000 and was threatened with tournament suspension. In response, Osaka tweeted that “anger is a lack of understanding [and] change makes people uncomfortable.”

However, athletes have continuously shown their support for Osaka and her mental health journey. Back in 2021, Czech and American former professional tennis player and coach, Martina Navratilova, tweeted in response to Osaka’s withdrawal, stating that athletes are taught to take care of their bodies and “the mental and emotional aspect gets short shrift”.

In May 2022, Osaka decided to speak up about her mental health journey and shared with FOX Business that “after speaking up, [her] view on expressing the need for a break or space or help really changed”. She described the feeling as freeing, that it provided a “sense of relief”, and “the outpouring from others about their own struggles made [her] feel less alone”.

A new partnership with Modern Health, a global mental health benefit solution, has given Osaka the platform and reach to assist in the battle of removing the stigma surrounding mental health and increase the availability and accessibility of mental health services.

“Together, we seek to support people on their journeys through a world in constant flux.” – Modern Health Community

Osaka has expressed that, anyone struggling with mental health, should find resources and ask for help; “you won’t ever regret it“.

The Vice President of Mental Health and Wellness for the Women’s Tennis Association, Becky Ahlgren Bedics, said, “Anytime an athlete shares their vulnerability and their authenticity, it’s going to affect other athletes in that sport. There’s a relatability.” She stated that she wasn’t sure if it could be attributed to one particular person or event, but it certainly “makes other folks sit up and notice”.

“I guess what I’m trying to say is I’m gonna celebrate myself and my accomplishment more. I think we all should.” – Naomi Osaka